Calvary Communications Guidelines

Calvary has an ambitious vision and goals in 2014 and beyond.  In order to reach our goals, we have mapped out some guidelines to ensure our communications and outreach to the church, the community and the world is aligned and focused to support our target impact, depth, and growth objectives.

Impact:

We will focus mission service, influence, and funds to help break cycles of poverty in the city and the world. By Dec. 2016, more than 500 Calvary members and friends will participate each year. The church’s Mission giving will double from 10 to 20 percent of total operating budget.

Depth:

We will create a culture of deep Christian relationships extending beyond Sunday. By 2016, at least 24 new small groups (8-12 people/each) of Calvary members and friends of all ages will experience social, service and study opportunities.

Number:

By Dec. 2016, we will welcome 300 new active people (members and friends) into the Calvary community. Worship attendance will double to include more than 600 people per week.

Submission Guidelines:

1)      Communications content should support one of the three core objectives above

2)      Communications content should embody and bolster the core values at the heart of Calvary: Love ~ Inclusivity ~ Grace ~ Hope ~ Spiritual Depth ~ Justice ~ Curiosity

3)      Messaging prioritization criteria:

1. High impact—Strategic, can directly and immediately impact growth, depth, or number objectives; broadly impacts the congregation or community; clear call to action within specific timeline; likely to attract at least 30% beyond Calvary community, with a minimum of 150 attendees
2. Medium impact—Supports growth, depth, or number objectives, impacts a select group of the congregation or community; optional action by specific timeline; likely to attract at least 15% beyond the Calvary community, with a minimum of 50 attendees
3. Select impact—Has limited impact on core objectives, informational announcement that impacts a select group (process, organization, or system update); optional action by specific timeline; likely to attract 5% or less beyond the Calvary community with less than 50 attendees

Communications Vehicles and Schedule

Vehicles available to us at Calvary to communicate and promote (The level of impact will inform appropriate vehicle to consider for communication.)